When you’re building a business you may come across many terms and practices. There are 2 concepts that always seem to get lumped together and they are Marketing and Branding.

It’s no secret that marketing and branding are closely interwined. The ability to attract new customers and build a lasting reputation is largely dependent on the strength of your marketing efforts. At the same time, building a strong brand is critical for business success.

Although Marketing and Branding are intertwined they are 2 separate disciplines with their own characteristics and practices. If you want your business to succeed you need to understand the difference between the two and how to effectively use them.

We will be going through the differences between Marketing and Branding.

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